Paddletek Branding
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The challenge: give a performance-driven brand permission to get weird.
Hopper was a sasquatch built to live outside ProXR's usual performance-first world. Designed as a recurring mascot, his personality was intentionally curious, clumsy, and endlessly adaptable. Part pickleball athlete, part Bigfoot trying to figure out what being one actually meant.
Photography treated each release as a world of its own. Instead of separating the product from its theme, we placed each paddle inside an environment where Hopper might actually belong, giving the campaigns a more playful, street-inspired energy than ProXR's traditional product content.
The character quickly expanded beyond the paddle. Stickers, keychains, accessories, packaging, apparel graphics, and one-off illustrations gave Hopper enough range to feel like a living mascot, with every new scenario adding another piece to the universe around him.
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